Nearly One Million Viewers Watched Premiere and Encore
NEW YORK – April 10, 2013 – Viewers seeking dating advice flocked to Oxygen as the network’s newest programming entry “Find Me My Man” earned 995, 000 total viewers across two airings on premiere day (9pm and 11pm), according to Nielsen. The series, which focuses on daters in the Miami area, features tough-love matchmaker Natalie Clarice as she helps the City’s hard-to-match ladies find love. Marking the network’s highest series premiere in 2013, the premiere episode delivered impressive ratings in key demos including 688,000 total viewers, 406,000 adults 18-49 and 332,000 women 18-49. Compared to the prior four week time period, last night’s premiere was up double digits, up 65 percent among women 18-49, 51 percent with adults 18-49 and up 42 percent with total viewers. In the 9pm hour, Oxygen was the #4 cable network among women 18-34. For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.
Digital innovation further powered Oxygen’s ratings success as the network premiered a digital webisode titled, Find Me My Man: Bad Girls Club Bootcamp, featuring three Bad Girls from Season 10 working on their dating flaws with help from Natalie.
In support of the series launch, Oxygen conducted a national dating poll which yielded some interesting results including a third of men admitted to lying to snag a lady online, while 27 percent of all daters admit to dating someone they knew was married. Also, 32 percent of men are willing to overlook a woman’s mustache and 1 in 10 women are okay with dating a smelly guy.
Next week on “Find Me My Man,” airing Tuesday, April 16 at 9PM ET/PT, matchmaker Natalie Clarice meets with two wildly different clients. Shay is a beautiful yet ditzy woman who needs Natalie’s guidance on how to use her mind instead of her body to meet the right men. Then L'Tesia, an uptight virgin who dresses provocatively, struggles when dating as men get into her personal space. Click sneak peek to check out next week’s episode.
“Find Me My Man” is produced by Endemol USA, with Alex Duda and Jason Sands serving as executive producers.
Source: Nielsen, LS.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including “The Glee Project,” “The Face,” "Best Ink," “I’m Having Their Baby” and "Bad Girls Club," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. “The Glee Project” is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for “Outstanding Reality Show.” A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.