May 1, 2014 (Los Angeles, CA) -- Greg King, owner and chef of Postcards Central American Soul Food Truck, a Southern California Gourmet Food Truck specializing in fusion Soul Food and Central American cuisine served in a wrap or a bowl. Postcards food is healthy; all meats are baked and side items cooked with NO animal products.
All of Postcards’ dishes are named after famous African-Americans such as The Greatest inspired by Muhammad Ali, Langston’s Choice after poet Langston Hughes, and Alice’s Final Word, after author Alice Walker who wrote “The Color Purple.”
“Soul food is loved by people of all walks of life; however, often it’s only found in urban communities,” commented King. “I wanted to make this cuisine healthy and accessible to everyone, and it seems to be working…”
Customers are talking…
I have always wanted to have an out of body experience. And after eating the brisket, mac ‘n cheese and kale tostada for lunch today, I had one. DELISH – ISH!!!!!!! AD-W Twitter
Best food ever at first Fridays on Venice n Abbott Kinney!!! That’s saying something because there are so many good food trucks there. TWJ Facebook
This place is bomb city. I had “The Signature” which was chicken, mac ‘n cheese, and greens – in a wrap! Easy to eat comfort food and delicious. It’s also a nice change from the greasy, tacos/burgers/fried stuff you generally get from food trucks. ES – YELP
A foodie from childhood, King began his career in the food industry working alongside his dad in the family soul food business at the young age of 12. King’s dad, a classically trained chef, taught his four sons the artistry of cooking culinary dishes with a soulful twist. King easily picked up techniques for creating great soul food; however, in establishing his business he wanted to present it as healthier alternative to the decadent soul food created by his parents.
King launched PostcardsCAS in 2013 after leaving a successful career as a marketer for some of the biggest brands in the world, including NBC, Warner Bros., Fox Entertainment Group, L’Oreal, and Mattel.
King has utilized his professional experience as the sounding board to building a successful restaurant business. PostcardsCAS delivers tasty and healthy soul food options easily eaten on the go, because they are served in a wrap or bowl. Similar to Chipotle where Mexican cuisine is served in a wrap or bowl; King his customized a tantalizing menu offering notable soul food staples available for consumers who love southern soul food cuisine; yet, he’s added some Belizean staples (such as Rice and Peas, Oxtails and Plantain) to compliment his offerings.