Spider-Man will join the film’s stars Andrew Garfield, Emma Stone, and Jamie Foxx in the event, helping to switch off the lights across Singapore’s signature Marina Bay skyline. The stars will also be throwing their support behind Earth Hour’s newly launched crowdfunding and crowdsourcing platform – Earth Hour Blue, with a message to individuals across the world to become Super Heroes for the planet.
“We’re so excited that our first Super Hero ambassador for Earth Hour will join us for the global celebration of our planet in Singapore. Since moving to Singapore, one of the world’s greatest hub cities, Earth Hour has positioned itself in the region with a rapidly growing digital presence that has helped power our movement. Earth Hour Blue enables an every day digital action that can inspire individuals to do something so powerful from the palm of their hand,” said Andy Ridley, CEO and Co-Founder of Earth Hour.
While Earth Hour has grown from a lights out event to the world’s largest grassroots movement for the environment, the actual dedicated hour remains a key driver of wider engagement to act on environmental priorities across the world.
“The Earth Hour platform is an incredible way to engage businesses, governments and individuals to help protect the planet. In line with the spirit of this global campaign to inspire simple yet long-lasting changes that can positively impact the planet, our hope is that Singapore will be a global leader in inspiring sustainable actions,” says Ms Elaine Tan, CEO of WWF-Singapore.
From its global headquarters in Singapore, Earth Hour has developed and launched Earth Hour Blue, a new crowdsourcing and crowdfunding platform that enables anyone to support environmental projects all over the world. The stars of the highly anticipated movie The Amazing Spider-Man 2 are among the first backers and supporters of Earth Hour Blue.
Andrew Garfield, who plays Peter Parker/Spider-Man, is supporting the Earth Hour Blue project ‘A Flame Called Hope’. The project aims to provide clean bio-gas energy for local communities in Nepal, thereby reducing deforestation and providing an alternate means of livelihood for families in the area.
“I’m proud Spider-Man is the first Super Hero ambassador for Earth Hour because he shows we can all be Super Heroes when we realize the power we all have,” says Andrew Garfield. “Earth Hour is a movement that has created massive impact around the world.”
Emma Stone, who plays Gwen Stacy in the film, has chosen to support the Earth Hour Blue ‘Puppy Protectors’ project, which aims to train sniffer dog puppies and their handlers to track animals, find wildlife crime scenes, detect illegal trade items, and chase down poachers with the rangers on the frontlines of Chitwan National Park, Nepal.
“Earth Hour gives you the power to inspire anyone, even if you’re just one person. There are great projects from the crowd, for the planet, happening all over the world,” says Emma Stone.
The Amazing Spider-Man 2 director Marc Webb is backing the ‘Power up a Ranger’ project in Indonesia, which aims to provide better equipment for WWF Rangers protecting Indonesia’s endangered wildlife such as the Sumatran Tiger, Elephant, Rhino and Orangutan and their forest habitat.
The director is also a judge in WWF Singapore’s film competition “Use Your Power”, which will engage young filmmakers across Singapore to produce engaging, innovative, and creative short films that show the connection between people and environmental issues.
WWF-Singapore is also joining the Blue revolution through their crowdfunding campaign to expose and end the illegal sale of target wildlife species within Singapore. The organisation is also crowdsourcing pledges from individuals and organisations for local sustainability actions such as raising air conditioner temperatures by one degree Celsius, switching to LED lights and reducing the consumption of plastic bags.
Expanding on many sustainability efforts over the years, The Amazing Spider-Man 2 became the most eco-friendly tentpole production in the history of Columbia Pictures. These environmental efforts, on set and off, were supported at every level – from producers, studio executives, and cast and crew and began as soon as the film went into pre-production.
“I’m very proud of the fact that The Amazing Spider-Man 2 is entirely carbon-neutral. We made a commitment to be as eco-conscious as possible during production itself, when we took a special effort to think green and avoid waste; now, completing that process with Earth Hour Blue is a wonderful testament to what we can achieve when we all work together,” says Jeff Blake, Chairman, Worldwide Marketing and Distribution, Sony Pictures Entertainment.
Now run globally from Singapore at the heart of Asia, Earth Hour has rapidly grown to involve hundreds of millions of people from all walks of life and global landmarks across 7000 cities and towns and 154 countries and territories.
hash-tags #EarthHour and #SpiderMan.