Monday, June 22, 2015

Few-Harrison To Speak At Variety's Summit

Melanie Few-Harrison

Variety welcomes Faith-Based Marketing Pioneer and Founder/Executive Producer of The Super Bowl Gospel Celebration, Melanie Few-Harrison, as a Speaker for Variety’s Purpose: Family Entertainment and Faith-Based Summit. Few-Harrison’s panel Engaging with Today’s Faith-Based Audiences Across Platforms includes industry executives from Sony Pictures Entertainment, Universal Pictures and Twentieth Century Fox Home EntertainmentFilm and Television beacons such as David Oyelowo (actor from award-winning Selma), Rob Moore (VP of Paramount Pictures), and Mark Burnett & Roma Downey (Son of God, Ben-Hur, The Bible, Survivor) and other major influencers are scheduled to attend the Summit.

Few-Harrison is the founder and managing partner of RESULTS MARKETING & MEDIA, INC., a faith based marketing and entertainment consulting agency based in Atlanta.  Founded in 1995, she has established her company as one of the leading urban marketing and entertainment consulting agencies, pioneering campaigns that effectively align faith-based programs with corporate America. Her company has brokered ground-breaking marketing campaigns with The Coca-Cola Company, AARP, Verizon, Revlon, General Mills, Hallmark Cards, L’Oreal, Pepsi, Procter and Gamble, McDonalds, ABC Family Channel, TNT, Tyler Perry Studios, Lion’s Gate Films, BET and Paramount Films.

The Summit is dedicated to the growth of family entertainment and faith-based programming. PURPOSE will feature leaders at studios, networks, digital media, and brands who are succeeding in the family and faith-based entertainment space. Storytelling innovators will also share what content is best connecting with today’s audiences.  Event Information:

Variety and provide the industry with the most comprehensive coverage of motion pictures, television and the digital space. With respected and experienced news reporters around the world, Variety marries its historic coverage of the entertainment business with a technologically advanced website and new weekly print edition, offering readers the in-depth news coverage needed to remain competitive in the ever-changing entertainment industry. 

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