Spider-Man will join the film’s stars Andrew Garfield, Emma Stone, and Jamie Foxx in
the event, helping to switch off the lights across Singapore’s
signature Marina Bay skyline. The stars will also be throwing their
support behind Earth Hour’s newly launched crowdfunding and
crowdsourcing platform – Earth Hour Blue, with a message to individuals
across the world to become Super Heroes for the planet.
“We’re so
excited that our first Super Hero ambassador for Earth Hour will join us
for the global celebration of our planet in Singapore. Since moving to
Singapore, one of the world’s greatest hub cities, Earth Hour has
positioned itself in the region with a rapidly growing digital presence
that has helped power our movement. Earth Hour Blue enables an every
day digital action that can inspire individuals to do something so
powerful from the palm of their hand,” said Andy Ridley, CEO and
Co-Founder of Earth Hour.
While Earth
Hour has grown from a lights out event to the world’s largest
grassroots movement for the environment, the actual dedicated hour
remains a key driver of wider engagement to act on environmental
priorities across the world.
“The Earth
Hour platform is an incredible way to engage businesses, governments and
individuals to help protect the planet. In line with the spirit of this
global campaign to inspire simple yet long-lasting changes that can
positively impact the planet, our hope is that Singapore will be a
global leader in inspiring sustainable actions,” says Ms Elaine Tan, CEO
of WWF-Singapore.
From its
global headquarters in Singapore, Earth Hour has developed and launched
Earth Hour Blue, a new crowdsourcing and crowdfunding platform that
enables anyone to support environmental projects all over the world. The
stars of the highly anticipated movie The Amazing Spider-Man 2 are among the first backers and supporters of Earth Hour Blue.
Andrew
Garfield, who plays Peter Parker/Spider-Man, is supporting the Earth
Hour Blue project ‘A Flame Called Hope’. The project aims to provide
clean bio-gas energy for local communities in Nepal, thereby reducing
deforestation and providing an alternate means of livelihood for
families in the area.
“I’m
proud Spider-Man is the first Super Hero ambassador for Earth Hour
because he shows we can all be Super Heroes when we realize the power we
all have,” says Andrew Garfield. “Earth Hour is a movement that has
created massive impact around the world.”
Emma
Stone, who plays Gwen Stacy in the film, has chosen to support the
Earth Hour Blue ‘Puppy Protectors’ project, which aims to train sniffer
dog puppies and their handlers to track animals, find wildlife crime
scenes, detect illegal trade items, and chase down poachers with the
rangers on the frontlines of Chitwan National Park, Nepal.
“Earth
Hour gives you the power to inspire anyone, even if you’re just one
person. There are great projects from the crowd, for the planet,
happening all over the world,” says Emma Stone.
The Amazing Spider-Man 2
director Marc Webb is backing the ‘Power up a Ranger’ project in
Indonesia, which aims to provide better equipment for WWF Rangers
protecting Indonesia’s endangered wildlife such as the Sumatran Tiger,
Elephant, Rhino and Orangutan and their forest habitat.
The
director is also a judge in WWF Singapore’s film competition “Use Your
Power”, which will engage young filmmakers across Singapore to produce
engaging, innovative, and creative short films that show the connection
between people and environmental issues.
WWF-Singapore is also joining the Blue revolution through their crowdfunding campaign to expose
and end the illegal sale of target wildlife species within Singapore.
The organisation is also crowdsourcing pledges from individuals and
organisations for local sustainability actions such as raising air
conditioner temperatures by one degree Celsius, switching to LED lights
and reducing the consumption of plastic bags.
Expanding on many sustainability efforts over the years, The Amazing Spider-Man 2
became the most eco-friendly tentpole production in the history of
Columbia Pictures. These environmental efforts, on set and off, were
supported at every level – from producers, studio executives, and cast
and crew and began as soon as the film went into pre-production.
“I’m very proud of the fact that The Amazing Spider-Man 2
is entirely carbon-neutral. We made a commitment to be as
eco-conscious as possible during production itself, when we took a
special effort to think green and avoid waste; now, completing that
process with Earth Hour Blue is a wonderful testament to what we can
achieve when we all work together,” says Jeff Blake, Chairman, Worldwide
Marketing and Distribution, Sony Pictures Entertainment.
Now
run globally from Singapore at the heart of Asia, Earth Hour has
rapidly grown to involve hundreds of millions of people from all walks
of life and global landmarks across 7000 cities and towns and 154
countries and territories.
hash-tags #EarthHour and #SpiderMan.
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