Celebs To Host 2014 EIF Revlon/Run Walk Events

Revlon Global Brand Ambassadors Halle Berry & Emma Stone, along with Christina Applegate to Host 2014 Events in New York City on May 3^rd & Los Angeles on May 10th

LOS ANGELES (March 26, 2014) – Revlon (NYSE: REV), The Entertainment Industry Foundation (EIF) and Lilly Tartikoff are proud to announce the 21^st annual EIF Revlon Run/Walk for Women.  Revlon Brand Ambassador Emma Stone will host the 2014 event in New York on Saturday, May 3^rd and Revlon Brand Ambassador Halle Berry, along with Christina Applegate will host in Los Angeles on Saturday, May 10^th.

Stone will be returning for her third year to host the New York Run/Walk, while Berry is celebrating her eighth year participating in the EIF Revlon Run/Walk, and hosting the Los Angeles event with Christina Applegate.  The Run/Walk was launched in Los Angeles in 1994 through the combined efforts of Lilly Tartikoff, Ronald O. Perelman, Chairman of Revlon, Inc., and EIF with a second event in New York City added shortly after. To date, nearly one million people have participated in the EIF Revlon Run/Walk for Women and the Run/Walks have distributed more than $70 million to support women’s cancer research, counseling and outreach programs.

“There is nothing more thrilling than to walk alongside the amazing women, men and children who come together on one day to support the fight against cancer,” said Stone. “The EIF Revlon Run Walk is an important tool to continue to build awareness and raise funds to find a cure for this disease. I look forward to seeing everyone on what is always a beautiful and inspiring morning in New York City!” 

“I am honored to once again host this year’s EIF Revlon Run Walk. It’s hard to find the words to describe exactly what it feels like to be part of such a powerful grassroots event that brings together tens of thousands of cancer survivors, patients, loved ones and supporters.  The event is a true testament to the impact we can make if we band together against a common cause.” said Berry.

Like her co-host, Christina Applegate has participated in the Run/Walk several times. As a breast cancer survivor, she is passionate about inspiring other women to take control of their health and providing critical resources to women contending with or at risk of breast cancer.

“I am thrilled for my charitable organization, Right Action for Women, to be a beneficiary of the EIF Revlon Run/Walk. The support Right Action for Women will receive from the Run/Walk will help provide necessary screenings for women at increased risk for breast cancer. Having participated in the past with my mom and many family members and friends, this event is important to me and I know that the funding RAW will receive from the EIF Revlon Run Walk will help save lives,” said Applegate.

The New York race will start in Times Square and finish in Central Park, where there will be a health expo as well as a survivor ceremony.  The Los Angeles race will take place at the Los Angeles Memorial Coliseum at Exposition Park. Early registration is encouraged and can be done by visiting http://www.revlonrunwalk.org or by calling the event hotline at 855.434.3779. Registration is also available on site the day of both events.

Participants are encouraged to fundraise individually or create teams. Those who are not able to attend the New York or Los Angeles events can register for the EIF Revlon Run/Walk in Your Dreams. Run/Walk In Your Dreams gives participants the opportunity to fundraise for the event from afar with the same tools and awards as participants in New York and Los Angeles enjoy. Supporters of the Run/Walk can join the conversation by liking @EIFRevlonRun/WalkForWomen on Facebook or by following @EIFRRW on Twitter.

“Revlon has been involved with the EIF Revlon Run/Walk since its inception and every year, we are reminded of how important it is to keep up the fight against women’s cancers until we find a cure,” says Ronald Perelman, co-founder of the Run/Walk and co-founder of the Revlon/UCLA Women’s Cancer Research Program. “I would like to thank all of the volunteers and city officials who help make our event possible each year.”

“It’s hard to believe that it’s already been 21 years!” says Lilly Tartikoff, co-founder of the EIF Revlon Run/Walk for Women and co-founder of the Revlon/UCLA Women’s Cancer Research Program.  “We have met so many amazing women along this journey. Their spirit and passion has made it possible to raise the much-needed funds that have helped to deliver the innovative, non-toxic treatment for breast cancer called Herceptin®. Even more exciting, there is another hopeful non-toxic treatment on the way. We are so thankful for everyone’s support in making this possible.”   
“EIF is so grateful to everyone at Revlon, Lilly Tartikoff, the entertainment industry, survivors, supporters and participants for their continued and unwavering commitment to this cause,” says Lisa Paulsen, President and CEO of the Entertainment Industry Foundation.  “Their overwhelming support has made the EIF Revlon Run/Walk for Women an incredible success, and we hope to grow that success with this year’s event.”

New York beneficiaries include: Actors’ Fund of America, Albert Einstein Cancer Center, CancerCare, Inc., Gilda’s Club NYC, Memorial Sloan-Kettering Cancer Center, Ovarian Cancer National Alliance, William F. Ryan Community Health Center, and National Women’s Cancer Research Alliance (NWCRA).  

Los Angeles beneficiaries include: Cancer Support Community- Benjamin Center, Gilda Radner Hereditary Cancer Program at Cedars-Sinai Medical Center, Providence Saint Joseph Health & Services Foundation, Revlon/UCLA Women's Cancer Research Program, Right Action For Women (RAW),USC/Norris Comprehensive Cancer Center, and Women of Color Breast Cancer Survivors' Support Project.

National Sponsors for the 2014 EIF Revlon Run/Walk for Women include: title sponsor Revlon®, double platinum sponsors Toyota and Marika, along with platinum sponsor Rite Aid. Award sponsors include exhale barre yoga spa, and NESCAFÉ Dolce Gusto. New York sponsors include gold sponsors Bloomberg, Dunkin’ Donuts and Lucille Roberts Gym; and media sponsors, Fresh 102.7, NBC 4 NY and Telemundo NY.  Los Angeles sponsors include double platinum sponsor Macy’s; platinum sponsors ABC7 Los Angeles and Aquafina Water; gold sponsors Cancer Treatment Centers of America^® and The Walking Company; silver sponsor Wells Fargo Capital Finance and Zenith Insurance.

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About Entertainment Industry Foundation

The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. Visit http://www.eifoundation.org.

About Revlon

Revlon is a global color cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirant deodorants and beauty care products company whose vision is Glamour, Excitement and Innovation through high-quality products at affordable prices.  Revlon® is one of the strongest consumer brand franchises in the world.  Revlon's global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors® color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair color, Revlon® beauty tools, Charlie® fragrances, Mitchum® anti-perspirant deodorants, and Ultima II® and Gatineau® skincare.  As a result of its acquisition of The Colomer Group in October 2013, Revlon's global portfolio also includes: Revlon Professional®, Intercosmo®, Orofluido® and UniqOne™ hair care; CND® and CND Shellac® nail polishes; and American Crew® men's hair care. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com, www.mitchum.com, and www.thecolomergroup.com.  Corporate and investor relations information can be accessed at www.revloninc.com.