Friday, June 27, 2014

Crooks and Castles Hosts 'Get On Up' Gifting Suite



By Darlene Donloe

The music was bumping as the drinks and food flowed at the invitation only Crooks and Castles ‘Get On Up’ VIP Gifting Suite Thursday night in the Fairfax District. Crooks and Castles is known for its fresh street wear brand.

Cameras flashed as members of the entertainment industry got on the good foot to celebrate the release of the exclusive ‘Get On Up’ – James Brown Collection in support of the Aug. 1 nationwide release of the Universal Pictures film, ‘Get On Up: The James Brown Story.’


 Universal Pictures has collaborated with the brand to create an exclusive line of t-shirts inspired by the film that acknowledges this iconic figure in pop culture. 

Reportedly, the essence of the partnership came as an idea to infuse the cultural impact of James Brown's legacy with a trendsetting lifestyle fashion brand to create an exclusive gift for today's generation.

 
DJ Tendaji Lathan


Guests enjoyed complimentary cocktails with sounds by DJ Tendaji Lathan, gift bags filled with Crooks & Castle's exclusive collaborative limited edition t-shirt - released for the first time last night.

 
Limited Edition T-Shirt

 
Eric Bellinger


 
Chi City

Guests included Hip Hop artist Chi City, actors Cory Hardrict and Mo McRae (Sons of Anarchy, THE BUTLER); former Danity Kane Member D. Woods and sister Young Money artist Shanell; breakout R&B artists Eric Bellinger and Sebastian Mikeal; as well as singer Mishon  and actor Darrin Dewitt Henson who were all on hand to get on the good foot and celebrate the release of GET ON UP .

 
Darrin Dewitt Henson

ABOUT ‘GET ON UP’

In his follow-up to the four-time Academy Award®-nominated blockbuster The Help, Tate Taylor directs 42’s Chadwick Boseman as James Brown in GET ON UP.  Based on the incredible life story of the Godfather of Soul, the film will give a fearless look inside the music, moves and moods of Brown, taking audiences on the journey from his impoverished childhood to his evolution into one of the most influential figures of the 20th century.  Boseman is joined in the drama by Nelsan Ellis, Dan Aykroyd, Viola Davis, Craig Robinson, Octavia Spencer, Lennie James, Tika Sumpter and Jill Scott.

Academy Award® winner Brian Grazer (A Beautiful Mind, 8 Mile) produces for Imagine Entertainment, with Mick Jagger and Victoria Pearman (Shine a Light) producing under their Jagged Films banner.  Imagine’s Erica Huggins (Flightplan) also serves as a producer on GET ON UP, while Taylor produces under his Wyolah Films label.  Peter Afterman, Trish Hofmann, Jez Butterworth, John Butterworth, John Norris and Anna Culp serve as executive producers.

ABOUT CROOKS AND CASTLES

Crooks & Castles was founded in 2002 by Dennis Calvero and Rob Panlilio.  Starting with just six graphics, the designs clicked and the brand picked up momentum becoming one of the most globally successful streetwear brands. 

The concept behind the brand is like two sides to a coin.  Crooks references the criminals, hustlers, pimps, thieves, and villains that surrounded the founders in real life and in pop-culture.  Castles references the goal, the end result, and the manifestation of dreams.  Far from advocating violence, the brand emphasizes the importance of having a clear vision and a goal.  

All photos by: Darlene Donloe

#getonupmovie
#darrindewitthenson
#crooks&castles
#ChiCity
#ericbellinger



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