The
Get on Up Tour is brought
to life through an experience designed to inspire fans, as well as
educate a new generation about James Brown’s influence on popular
culture by leveraging powerful visuals from the film and showcasing
iconic images and memorabilia.
“Our goal with the
Get on Up Tour is to entertain audiences who were directly
influenced by James Brown’s life, as well as to demonstrate to a new
generation just how impactful he was, and remains, to modern culture,”
said Talitha Watkins, vice president of multicultural
marketing, Universal Pictures. “We want to engage fans in a way that
authentically honors his legacy while bringing the fun and funk that he
brought to global audiences.”
The visuals on the
Get on Up Tour will bring visitors into an experience with exciting elements and activities, including a place
where attendees can record
their best James Brown impersonation, a dance area that casts colorful
shadows as guests show off their moves and a vinyl record tribute wall
that prompts fans to capture how James Brown
inspired them.
The tour will also feature a viewing area where attendees can watch clips from
the upcoming release of Get on Up, as well as immerse themselves
in outtakes and behind-the-scenes footage with the cast from the film’s
production set. Additionally, fans can join the never-ending groove of
“Can’t Stop the Funk” (www.cantstopthefunk.com)
by recording their moves and uploading them to a site, where they will be featured in a tribute to James Brown.
The Get on Up Tour kicks off in New York City at the American Black Film Festival June 20-22 and travels to the Essence Festival
for its 20th anniversary celebration in New Orleans on July 3-6. The tour will return to New York on July 18.
About
Get on Up
In his follow-up to the four-time Academy Award®-nominated blockbuster
The Help, Tate Taylor directs 42’s Chadwick Boseman as James Brown in
Get on Up. Based on the incredible life story of the Godfather
of Soul, the film will give a fearless look inside the music, moves and
moods of Brown, taking audiences on the journey from his impoverished
childhood to his evolution into one of the most
influential figures of the 20th century. Boseman is joined
in the drama by Nelsan Ellis, Dan Aykroyd, Viola Davis, Craig Robinson,
Octavia Spencer, Lennie James, Tika Sumpter and Jill Scott.
Academy Award® winner Brian Grazer (A Beautiful Mind,
8 Mile) produces for Imagine Entertainment, with Mick Jagger and Victoria Pearman (Shine a Light) producing under their Jagged Films banner. Imagine’s Erica Huggins (Flightplan) also serves as a producer on
Get on Up, while Taylor produces under his Wyolah Films label. Peter Afterman, Trish Hofmann, Jez Butterworth, John Butterworth, John Norris and Anna Culp serve as
executive producers. www.getonupmovie.com
No comments:
Post a Comment