STRONGEST WEDNESDAY PREMIERE IN NETWORK HISTORY
Series Was #2 Most Social Cable Reality Show In Primetime
With #Preachersofla Trending Across The U.S.
NEW YORK, NY – October 10, 2013 – The series premiere of Oxygen’s much anticipated new docu-series, "Preachers of L.A."
delivered 1.1 million total viewers, 529,000 P18-49 and 378,000 F18-49,
which marks the network’s strongest Wednesday season premiere ever
according to Nielsen. Last night’s episode delivered Oxygen’s second
highest rated series premiere in network history among F25-54
(426,000). In the 10 p.m. hour, Oxygen was the #5 cable network among
F25-54 and compared to the prior four week time period average, the
series premiere saw triple digit growth, up 282 percent in total
viewers, 215 percent among P18-49 and 178 percent among F18-49.
“Preachers
of L.A.” was the #2 most social cable reality program and #3 most
social reality program in primetime with #PreachersofLA trending in the
U.S. on Twitter during the premiere. The first episode was made
available on VOD and Oxygen.com a week early and garnered over 180,000
full episode streams and over 1.1 million page views since the launch of
the show site (6/27/13).
On next week’s episode, airing on Wednesday, October 16 at 10PM ET/PT, Bishop
Gibson and First Lady LaVette invite Deitrick and fiancé Dominique to
dinner to question them on whether they are marrying for the right
reasons. Pastor Jay Haizlip seeks divine wisdom in dealing with a
transgender former church member.
For more “Preachers of L.A.” content, fans can visit the official show site
to see exclusive video, behind-the-scenes photos, news, interviews and
bios. While each episode premieres, viewers can see and interact with
real-time content synched to the show, including chats, photos, bonus
videos, GIFs and more. In addition, fans can check out the official Facebook page and join the conversation on Twitter using the hashtag #PreachersofLA.
Source: Nielsen Media Research, LS; SocialGuide.
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